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How to utilise Instagram for business

Written by Zoe Clark

It’s no surprise that Instagram is one of the most powerful marketing tools. With over 800 million active users per month and 60% of people saying they discover new brands on Instagram, the possibilities to reach your audience are endless. But how exactly can small businesses make their mark on Instagram when huge companies are dominating the space?

CREATE A KILLER BIO

While there is no “right” or “wrong” way to write a bio, it is the first place where you will capture the attention of users, so making a good first impression is crucial! There is nothing worse than clicking on a profile and not knowing what the business is about, or even worse, seeing out of date information. Your bio should describe what your business does and exactly how potential clients/customers can reach you. Your page should also include a profile photo that is relevant to your business so followers can easily identify your profile when they visit Instagram. Don’t be afraid to get creative and showcase the company’s personality!

SWITCH TO A BUSINESS ACCOUNT

Instagram allows you to switch from a personal profile to a business profile in a matter of seconds, which will gain you access to a ton of new features. You can choose to have details listed on your profile such as your email, phone number or directions to your brick and mortar location, allowing for followers to easily contact you through just a click of a button. One of the major perks of a business profile is that you will gain access to Instagram Analytics, allowing you to see which posts are performing the best and who is engaging with your content with most. On top of this, you can promote your posts, add swipe up links on your Instagram stories and schedule posts to appear in advance. The list of benefits goes on!

GET PERSONAL

People have a natural curiosity about where their products come from, or who is behind the business they are working with. Using features such as Instagram stories, live video or IGTV to interact with your followers and give them a peek behind the scenes of your business is a great way to build a strong community on Instagram. Responding to your followers’ comments is also a great way to build a relationship with your audience and it gives them an incentive to engage with your posts!

USE HASHTAGS

You probably see them everywhere, but what are hashtags and why are they important? Hashtags categorize content so it becomes more easily discoverable. They help increase engagement, attract new customers and grow your online presence. Users can search or follow hashtags which makes it easier for them to find content related to you or your account. Creating a unique hashtag for your audience to use when posting about your service or product is also a great way to create user-generated content.

COLLABORATE WITH OTHERS

Collaborating with other brands or influencers is a great way to tap into their audiences and expand your reach. You can choose from a range of collab ideas such as Instagram story takeovers, giveaways or collaborative photos and videos. Choose collaboration partners that complement your brand and have a similar target audience.

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